Master of Science Digital Marketing and Analytics   DT9333

  • Postgraduate Taught
  • Level 9
  • 2 Years
  • Part-Time
  • Aungier Street
  • School of Marketing
  • College of Business

See DIT website
for details on
how to apply

Programme Credits (ECTS):90


Module Title Code Core/Option Credits (ECTS) Semester
DT9333 Year 1
Campaign Planning MKAY9004 CORE 5
Consultancy & Research Methods MKAY9007 CORE 5
Customer Insight MKAY9002 CORE 5
Digital Metrics & Analytics 1 MKAY9000 CORE 5
Digital Metrics & Analytics 2 MKAY9003 CORE 10
Mrkt Comms in a Digital Env MKAY9005 CORE 5
Predictive Analytics MKAY9006 CORE 10
Regulation & Governance MKAY9008 CORE 5
Value Driven Strategic Market MKAY9001 CORE 10
DT9333 Year 2
Digital Marketing Project MKAY9009 CORE 30 Full Year

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.