Jane Deane

A Desert Destination

For my ‘End of Year, Major Project’ I wanted to create a high summer ‘15 fashion campaign for Dunnes Stores customer profile. Inspired by the organic cacti forms of the botanic gardens, I brought the leading SS15, high-street fashion trend to life in Dunnes Stores, though video and props.

The ‘Boho Festival’ trend captures retro eastern prints, carefree spirit of the 70s and a fun nod to the 60s. The window display interprets a dusty desert destination, captured with playful festival styling to compliment the soft colours of the cacti forms.  It is youthful and imaginative, inviting our customer to embrace this SS 15 high street trend.