Barry O'Sullivan- Digital Producer BBDO- The Use of VR in promotion

4 April 2019

All College of Business students are welcome to join our MSc. Strategic Management students in a talk from Barry O'Sullivan, Digital Producer BBDO on the use of Virtual Reality in promotion on Tuesday 9th April at 11am.

3rd Floor, Room 3-100

College of Business, Aungier Street

Barry O'Sullivan - Digital Producer BBDO will present to the students, the use of virtual reality in marketing promotion with a real-case example of a recent marketing campaign and the students will get the chance to try out the VR headsets.

BBDO Dublin is one of Ireland's leading creative agencies and part of the global BBDO network, a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became Batten, Barton, Durstine & Osborn. 

Any queries, please contact the organiser- Dr. Lucia WalshLecturer & Researcher in Marketing & Entrepreneurship.


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