• MKAY9008
  • Regulation & Governance

  • Credits (ECTS): 5
  • Marketing

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Module Description

The aim of this module is to give an awareness and understanding of the legal and regulatory environment for digital marketing decisions. It is hoped that the development of an understanding of the relevant issues will inform digital strategy making and enable better and more meaningful audience and stakeholder relationships.

Indicative Syllabus

Who is regulating the Internet?
Behavioural Advertising Regulation
Contracts of Sale and Distance Selling
Data Protection and Privacy
Data Retention and Storage
Intellectual Property and Digital Ownership
Legal versus Self Regulation
Defamation
Online Activism
Jurisdiction issues
Governance issues.

ISCED:342: DO NOT USE - ARCHIVE HEA 2014

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.